Information, marketing, and itineraries
Travel guides are big business. Frommer’s, Fodor’s, Rick Steves, and others have been writing guidebooks for travelers for some time, and some of the earliest tourism writing came in the form of travel guides. While there are occasionally critical moments, travel guides are usually meant to “sell” a place to an audience and describe the opportunities available to a traveler. Additionally, places and businesses turn to writers to compose “content” for the web to market a location.
There are a few different genre options expressed in the Samples for this module. As a reminder, you can write marketing copy about a place or an itinerary for a visitor to a place. In either case, you are writing informative pieces without personal inflection.
Your assignment
You will have some choice in the specific genre features of this piece, but the idea is to “sell” a place to an audience. The place is the star—the personal will not appear. There is neither a length requirement nor expectation. In either marketing or itinerary writing, a percentage of your time on the assignment might be doing research about your place, so make sure you budget that into your time.
As with the other assignments, your application of Techniques and Samples is implicit—however, if you are writing marketing copy, your peer editors and I will expect some general SEO strategies.
- When you are done, compose/paste into a New Post on the Writing Adventures blog.
- Select Informative from the Categories
- Write in your Tag. If you are using more than one tag, separate them with a comma.
- Select Publish.
- Await your Editorial Review task. Complete your review of your peers’ work.
- After you receive your review comments from me and your peers, revise your work and change it on the Writing Adventures blog.